Selected work

Ambition meets
its next chapter.

From turning around challenged campaigns to filling international events. Every partnership starts with a different challenge. Here’s what happened next.

Strategy / Creative / Performance

01/ 08Education & coachingRead case study

Life Mastery Institute

A new chapter in profitable acquisition.

Turning Facebook advertising into a highly profitable acquisition channel for a personal development business.

Paid social
Funnel strategy
Optimization

Sales from Facebook traffic over 14 months: $4,300,000
Documented sales and return period: 14 months
ROAS in Facebook's published case study: 5×
Sales increase in Facebook's published case study: 33%
Potential customers reached per month in Facebook's case study: 1.5 million
Email subscriber growth in Facebook's case study: 2×
Monthly ad spend in the featured Facebook case study: $250K+
Paid-traffic opt-in conversion rate reported by client: 42% to 53%
ROI increase reported in the client testimonial: 77%
Ad spend growth reported in the client testimonial: 3×

02/ 08Financial publishingRead case study

Portfolio Insider

From a few hundred a day to serious scale.

Account recovery, creative and campaign strategy for a growing financial publishing business.

Paid social
Ad policy
Lead generation

Average monthly revenue: $1,600,000
Ad spend in the detailed results: $300,000
Return on ad spend in the detailed results: 5.33×
Daily ad spend before and after scaling: $500→ $10,000
Share of total company revenue from RGM's traffic: 1/5

03/ 08Health & wellnessRead case study

KaiserFit

Turning rising costs into room to grow.

Restoring campaign efficiency for a supplement brand facing acquisition costs that prevented scale.

Ecommerce
Tracking strategy
Paid social

Monthly revenue: $1,462,500
Monthly ad spend: $450,000
Return on ad spend: 3.25×
Monthly profit reported in the source infographic: $1.01 million
Daily ad spend before and after scaling: $500→ $15K
CPM before relaunch and on the first launch day: >$400→ $36
Average order value after relaunch: $222
Cost per acquisition after relaunch: $60
Customers using iOS devices: >90%
iOS customer data made available to Meta: 100%

04/ 08Live eventsRead case study

Authority Factory

A full event. A very short runway.

Restoring advertising access and driving attendance for Ken Dunn’s four-day virtual event.

Account recovery
Event acquisition
Retargeting

Revenue in the detailed event results: $600,127
Ad spend for the virtual event: $45,000
Return on ad spend in the detailed results: 13.34×
Live virtual event: 4 days
Advertising runway reported by client: 3 weeks

05/ 08Live eventsRead case study

Dream Builder Live

An event audience that came ready to act.

Facebook acquisition for Mary Morrissey’s three-day personal development event.

Event acquisition
Paid social
Conversion

Event revenue from Facebook-acquired attendees: $647,000
Facebook ad spend in the detailed event case study: $84,640
Return on ad spend in the detailed event case study: 7.64×
Total event sales from Facebook traffic and the existing customer list: $1.22 million
Share of event sales attributed to Facebook traffic in the source: 45%
Revenue per attendee: customer list → Facebook traffic: $1,980→ $3,611
Higher revenue per attendee versus the existing customer list: 82.3%
Live event: 3 days

06/ 08Digital collectiblesRead case study

Wilder World

The right message for a high-velocity launch.

Creative, landing page strategy and Facebook campaigns supporting a digital collectible launch.

Launch strategy
Creative
Paid social

Revenue attributed to Facebook traffic: $267,857
Facebook ad spend: $82,434
Return on Facebook ad spend: 3.24×
Total NFT launch sales across all traffic sources: $2 million
Time to sell out the NFT launch: 90 seconds

07/ 08Live eventsRead case study

Wealth Masters

Taking a global speaker across Europe.

Offer, positioning and paid social strategy for Robert Kiyosaki’s Wealth Masters events.

Brand positioning
Event strategy
Paid social

Events described in the agency case study: Sold out
Project timeline: 90 days

08/ 08Live eventsRead case study

Hustle 2.0

Forty days to a sold-out London event.

Marketing strategy and Facebook advertising support for a live event featuring Gary Vaynerchuk.

Offer strategy
Event acquisition
Ad policy

Campaign timeline: 40 days
Event outcome reported: Sold out

Results describe individual client engagements as published by Reach Global Media. Outcomes depend on the business, offer, market and campaign.

More connections. More possibilities.

A wider world
of experience.

Selected strategy and consulting
collaborations from our story.

Marketing advisory

Tony Robbins

Advised the marketing team on Facebook strategy, community engagement, content and landing pages for Life and Wealth Mastery events.

Influencer & engagement strategy

BDA Sports International

Worked with the team on Facebook page engagement, content and influencer advertising strategy for basketball stars Yao Ming and Steve Nash.

Event acquisition

Abundance Expo

Drove Facebook traffic to help fill the event featuring Sir Richard Branson, with six figures in revenue reported in the agency case study.

Strategic consulting

Kenneth Kragen

Consulted on projects with the organizer of Live Aid and Hands Across America, working alongside Yahoo executives and engaging Facebook program support.

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Ambition meetsits next chapter.