All workEducation & coaching / Life Mastery Institute

A new chapter in profitable acquisition.

Turning Facebook advertising into a highly profitable acquisition channel for a personal development business.

Paid socialFunnel strategyOptimization
Life Mastery Institute
Sales from Facebook traffic over 14 months
$4,300,000
Documented sales and return period
14 months
ROAS in Facebook's published case study
Sales increase in Facebook's published case study
33%
Potential customers reached per month in Facebook's case study
1.5 million
Email subscriber growth in Facebook's case study
Monthly ad spend in the featured Facebook case study
$250K+
Paid-traffic opt-in conversion rate reported by client
42% to 53%
ROI increase reported in the client testimonial
77%
Ad spend growth reported in the client testimonial
01 / The challenge

A clear starting point.

Life Mastery Institute needed a reliable way to grow its audience and acquire customers for its personal development programs. Growth depended on connecting effective ads with a funnel that converted interest into revenue.

02 / Our approach

Turning the right levers.

  • 01

    Developed targeted advertising and worked with the team on marketing funnel enhancements.

  • 02

    Improved earnings per lead while reducing cost per lead, giving the client room to increase investment.

  • 03

    Supported ongoing campaign optimization as Facebook became an established acquisition channel.

03 / The outcome

A meaningful step forward.

The published agency case study reports $4.3 million in sales from Facebook traffic across 14 months. Marketing director Nick Bogatin described a 77% increase in ROI and an acquisition channel that enabled the team to triple its advertising spend.

“Facebook Ads have become a highly profitable acquisition channel for our company.”
Nick BogatinDirector of Marketing, Life Mastery Institute

Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.

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