All workFinancial publishing / Portfolio Insider

From a few hundred a day to serious scale.

Account recovery, creative and campaign strategy for a growing financial publishing business.

Paid socialAd policyLead generation
Portfolio Insider
Average monthly revenue
$1,600,000
Ad spend in the detailed results
$300,000
Return on ad spend in the detailed results
5.33×
Daily ad spend before and after scaling
$500$10,000
Share of total company revenue from RGM's traffic
1/5
01 / The challenge

A clear starting point.

Portfolio Insider arrived with an advertising account that had been incorrectly flagged. As a financial publisher offering paid reports and market research software, the company also needed a careful approach to advertising policy.

02 / Our approach

Turning the right levers.

  • 01

    Worked with Facebook to restore the advertising account.

  • 02

    Collaborated on policy compliant landing pages, campaign strategy and creative.

  • 03

    Built acquisition campaigns around paid reports, webinar registrations, stock tip alerts and lead magnets.

03 / The outcome

A meaningful step forward.

The account grew from a few hundred dollars in daily advertising spend to $10,000 per day. The agency case study reports average monthly revenue of $1.6 million and a 5.33× return on ad spend.

“An incredible accomplishment for all of us!”
Will HobbsCMO, Portfolio Insider

Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.

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