A clear starting point.
KaiserFit’s CPMs had risen above $400. The team was unhappy with audience quality, acquisition costs were too high, and its campaigns could not scale.
Turning the right levers.
- 01
Reworked the conversion data and tracking setup supporting campaign optimization.
- 02
Helped transition the brand to a managed advertising account.
- 03
Focused campaign decisions on acquisition cost, audience quality and average order value.
A meaningful step forward.
The published case study reports CPMs falling to $36 on the first day of the new launch. It records $1,462,500 in revenue against $450,000 in ad spend, with the client reaching a $60 acquisition cost and $222 average order value.
“I came to Reach Global Media because my CPM’s literally skyrocketed to over $400.”
Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.