A clear starting point.
Kaiserfit came to use because their CPM’s had skyrocketed to over $400. Audience quality of audience was extremely poor. and with a terrible average CPA they could not scale any of their campaigns.
Turning the right levers.
- 01
We deployed our in house ad tech, enabling Meta to compliantly use 100% of Kaiserfit’s iOS user data. With a customer base of over 90% iOS users the results were dramatic. The Meta algo went from only being able use to a tiny portion of their customer data to being able to use all of it, to profile and find their ideal customers.
- 02
We transitioned their advertising account to an preferred partner managed account. These accounts have a high-quality account score and the result was a substantial reduction in CPMs.
A meaningful step forward.
From the very first day of launching CPMs dropped to $36 dollars. The client was able to scale their offer to 7 figures a month with an AOV of $222 and a CPA of $60. These are historically the best numbers the client has ever experienced.
“I came to Reach Global Media because my CPM's literally skyrocketed to over $400. I felt like the quality of the audience I was getting was also terrible. I could not scale any of our campaigns. They dropped my CPA by $36 and helped me scale to 7 figures a month!”
Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.