All workLive events / Authority Factory

A full event. A very short runway.

Restoring advertising access and driving attendance for Ken Dunn’s four-day virtual event.

Account recoveryEvent acquisitionRetargeting
Authority Factory
Revenue in the detailed event results
$600,127
Ad spend for the virtual event
$45,000
Return on ad spend in the detailed results
13.34×
Live virtual event
4 days
Advertising runway reported by client
3 weeks
01 / The challenge

A clear starting point.

Ken Dunn’s ad accounts had been disabled for months because of a system issue. With a major event approaching, the team needed access restored and traffic moving quickly.

02 / Our approach

Turning the right levers.

  • 01

    Worked with the policy team to re-enable the advertising accounts.

  • 02

    Moved quickly on campaign strategy, ad copy and creative.

  • 03

    Ran acquisition campaigns to fill the event and retargeting campaigns for products offered by the speakers.

03 / The outcome

A meaningful step forward.

The agency helped fill the four-day event, featuring Gary Vaynerchuk, Jim Kwik, Amy Landino and Anthony Morrison. Ken Dunn’s video testimonial describes the work and the compressed timeline.

“They pulled it off. It blew my mind.”
Ken DunnCEO, Authority Factory

Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.

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