Let’s talk
All workLive events / Authority Factory

A full event. A very short runway.

Restoring advertising access and driving attendance for Ken Dunn’s four-day virtual event.

Account recoveryEvent acquisitionRetargeting
Authority Factory
Revenue in the detailed event results
$600,127
Ad spend for the virtual event
$45,000
Return on ad spend in the detailed results
13.34×
Live virtual event
4 days
Advertising runway reported by client
3 weeks
01 / The challenge

A clear starting point.

This was a 4 day live virtual event hosted by Ken Dunn CEO of Authority Factory. The top featured speakers were Gary Vaynerchuck (keynote) Jim Kwik, Amy Landino and Anthony Morrison.

With a very short timeline before the event and a lot of seats to fill, Ken’s ad accounts had been disabled for months due to a system glitch.

He needed traffic and he needed it right now.

02 / Our approach

Turning the right levers.

  • 01

    We worked with the policy team to re-enable his accounts….

  • 02

    Then we rapidly went to work on campaign strategy, copy, and creatives.

03 / The outcome

A meaningful step forward.

We filled the event and ran retargeting campaigns that successfully sold products that were offered by the event speakers.

Original Authority Factory graphic showing $660,127 revenue and $45,000 ad spend
Additional results graphic from the original Authority Factory presentationView full image
Authority Factory logo
Authority FactoryView full image
Gary Vaynerchuk speaking at a live event
Gary Vaynerchuk, keynote speakerView full image
Easier Life Online virtual summit event page with featured speakers and registration information
Easier Life Online virtual summit, June 3 to 6, 2021View full image
Complete Authority Factory results and Ken Dunn client testimonial
Complete Authority Factory results and Ken Dunn client testimonialView full image
“Robert and his team just saved my ass We had a major event that we had Gary Vaynerchuck, Jim Kwik and Amy Landino speaking… 3 weeks before the event we started running ads. They pulled it off. It blew my mind. We did $600,000 in revenue that weekend off a $45,000 ad spend!”
Ken DunnCEO, Authority Factory

Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.

Next storyDream Builder Live
Your next chapter

Ready to reach
what’s next?

Bring your ambition.
We’ll bring the strategy to move it forward.

Let’s talk growth