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All workLive events / Dream Builder Live

An event audience that came ready to act.

Facebook acquisition for Mary Morrissey’s three-day personal development event.

Event acquisitionPaid socialConversion
Dream Builder Live
Event revenue from Facebook-acquired attendees
$647,000
Facebook ad spend in the detailed event case study
$84,640
Return on ad spend in the detailed event case study
7.64×
Total event sales from Facebook traffic and the existing customer list
$1.22 million
Share of event sales attributed to Facebook traffic in the source
45%
Revenue per attendee: customer list → Facebook traffic
$1,980→ $3,611
Higher revenue per attendee versus the existing customer list
82.3%
Live event
3 days
01 / The challenge

A clear starting point.

“The Dream Builder Live” even is a three-day transformative event designed to help individuals get “unstuck” and design a life they love. It’s presented by Mary Morrissey and her world-class team..

02 / Our approach

Turning the right levers.

  • 01

    In addition to live ticket sales, event attendees also upgraded to premium programs, and retreats at the event.

03 / The outcome

A meaningful step forward.

$647,000 In Revenue In A Weekend

$84,640 in Ad Spend

$647,000 from back of room sales at the live event generated By Facebook Ads

7.64 ROAS

$1.22 million in total event sales (from FB traffic + clients existing customer exist)

45% of sales were from Facebook traffic

Client’s customer list: $1980 revenue per attendee

Facebook traffic: $3611 revenue per attendee

82.3% more revenue per attendee

Mary Morrissey presenting Designing a Life You Love to the complete live event audience
Designing a Life You LoveView full image
Original event tickets featuring Mary Morrissey
Event ticketsView full image
Dream Builder Live original revenue per attendee comparison chart
Dream Builder Live original revenue per attendee comparison chartView full image
Complete Nick Bogatin testimonial for Dream Builder Live, including attribution and event website
Complete Nick Bogatin testimonial for Dream Builder Live, including attribution and event websiteView full image
“Our event was great. Highest revenue per attendee ever!”
Nick BogatinMarketing Director, LSTW Management

Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.

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