A clear starting point.
Dream Builder Live brings people together to design a life they love. The marketing team wanted an acquisition channel that could bring new attendees into the event and support the premium programs offered there.
Turning the right levers.
- 01
Supported Facebook advertising to acquire event attendees.
- 02
Connected campaign strategy with the event offer and the customer journey.
- 03
Measured the value of attendees through the premium programs and retreats purchased at the event.
A meaningful step forward.
The agency’s published account attributes $647,000 in event sales to attendees acquired through Facebook traffic. Marketing director Nick Bogatin described the event as achieving its highest revenue per attendee.
“Our event was great. Highest revenue per attendee ever!”
Figures and client statements refer to this individual engagement, as documented in Reach Global Media’s published case study.