Know your numbers.
Plan your next move.
Explore the relationship between advertising spend, conversion and return. Use our original spreadsheet to work through your campaign assumptions.
Choose your format
The ROI calculator.
Open in Google Sheets Download Excel .xlsx Download OpenDocument .odsUse your own campaign figures and assumptions. The spreadsheet is a planning tool; projected results are estimates.
A clearer commercial pictureStart with the
Start with the
right questions.
- What does each new customer cost?
- How much is a conversion worth?
- What changes when your budget grows?
Work through your own assumptions, then use the numbers to frame a more useful conversation about your next campaign.
Talk through your next campaign Your next chapterReady to reach
Ready to reach
what’s next?
Bring your ambition.
We’ll bring the strategy to move it forward.